BlackBerry’s decline has become a case study about what happens when a tech giant fails to innovate in a consumer-technology market evolving at breakneck speed.
BlackBerry’s failure to keep up with Apple and Google was a consequence of errors in its strategy and vision.
First, after growing to dominate the corporate market, BlackBerry failed to anticipate that consumers — not business customers — would drive the smartphone revolution.
Second, BlackBerry was blindsided by the emergence of the “app economy,” which drove massive adoption of iPhone and Android-based devices.
Third, BlackBerry failed to realize that smartphones would evolve beyond mere communication devices to become full-fledged mobile entertainment hubs.
Read more: http://business.time.com/2013/09/24/the-fatal-mistake-that-doomed-blackberry/#ixzz2frDIaYED
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