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Tips on moving from
“How are you?”
to “WHO you are”
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·
Find out what people
do with their time….find some
common ground
·
Look for visual
clues in an office to “profile,” (photos, etc.)
·
Ask open-ended question such as “how
do you define success?”
·
Look at someone’s Linked In profile before meeting
·
Offer up personal information about
yourself
·
Gradually move to personal questions
– gauge the client’s comfort level
·
Leverage network to find
out about a client’s style to help
prepare your approach
·
Take the time to learn what’s
important to people
(ex: Family, sports, food, vacations)
·
Use judgment around doing research
·
Be sincere, genuine, authentic
·
Make
eye contact, bring
energy, be positive
·
Be empathetic, demonstrate that you understand the client’s point of view
·
Prepare before the meeting
so you can
tailor your
conversation rather than
talking about
the weather
·
Concisely and effectively introduce yourself
·
Use
verbal and non-verbal behaviors such as: body language, eye contact
and speech mirroring to signify
openness to making a connection and to put other
at ease
·
To start a conversation, find something meaningful that
connects you.
·
Use
questions that are easy
to ask and easy to answer at the beginning
·
Be genuinely interested in the
other person
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Tips on listening in a way that you client
will talk
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·
Clients don’t care what you know, until
they know that
you care
·
Try to hunch what
type of style/personality your
client has
·
Listen to what the client
is saying as opposed to thinking about what you’re
going to say next
·
React to what the client
has said, before making
your own point (this forces you to listen)
·
Follow-up with
probing questions
·
Ask powerful questions – but make it specific, not too generic
Pitfalls
·
Knowing the answer – you may think that you have to answer
every question asked
and solve every problem. This
is not always true. The other person may simply
be thinking aloud
or just looking for a supportive presence. As you share
your advice right
away, you may actually be disregarding what the other
person is saying.
·
Trying to influence or impress – if you strictly focusing on impressing your client
it would be hard
for you to pay full attention to what they are
saying.
·
Not focusing on the message – people can understand language about 2 or 3 times
faster than they can speak.
It means that as a listener you have a lot of extra mental capacity for thinking about
unrelated things. It is a common mistake
to let one’s mind wander
and stop listening.
·
Jumping to conclusion – it is easy to mentally fill in the details
of what a speaker
is saying and then
to assume you have understood them.
·
Interrupting
– very common and very serious
mistake.
·
Listening selectively – people tend to hear what
they expect, need or want to hear and block
the rest.
·
Let them
talk, don’t interrupt.
·
Inquire – ask
good questions to show interest and encourage them to tell
you more.
·
Summarize – frequently summarize your understanding, show
them you’ve been
trying to hear them
accurately.
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·
Take time to understand client’s issue before
you propose a solution.
·
Encourage them
to share even
the riskiest ideas with you.
Be a ‘safe’ sounding board.
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Asking the right questions at the right time
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You are already using
both Fact Finding
and High Impact
Questions. When
you use these
questions in combination you increase your ability to establish rapport and feel in sync
with you clients.
Fact Finding
Questions
·
Where did you go to school?
·
Where did you go on vacation?
·
How long have you been in this industry?
·
When did you join
this organization?
·
How many offices
do you have?
High Impact
Questions
·
What are the biggest
challenges your
organization / team
faces today?
·
What one thing
you would do if you know you wouldn’t fail?
·
What motivates you?
·
How would
you like the change to occur?
·
What will things look
like in a year if everything goes
as planned?
·
Why do you
want this outcome?
·
Who will benefit from this change?
·
Who will object this
change and why?
·
What does your
team think of this situation?
·
Why is this
situation occurring?
·
How is this similar / different from the way you have
approached it before?
·
How can
we help you?
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Tips on watching for cues and knowing
when to transition to the objective of the meeting
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·
Be direct – “we have 10 minutes
left….”
·
Prepare a line to transition from building rapport
to business
·
Use humour to transition
·
Transition to objectives of meeting before
the client decides to
·
Suggest planning another meeting
(or lunch) to continue personal discussion, and then
move on to objectives
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